09 September, 2013

Why Facebook is winning the race against google in advertising

Hi friends,
This is very competitive view between two big companies Google & facebook.Both does the different functions,one is the most promising and popular search engine which is expending its business in many areas,other one is the most popular social networking site.



So why i just comparing these two big names ?

THE ANSWER IS ADVERTISING.
The Google versus Facebook advertising war is far from nearing the finish line, but the playing field has been significantly leveled in recent weeks. Facebook has grown mobile advertising over 76% in the last quarter, bringing in over $656 million. Google, on the other hand, had second-quarter results that fell shy of expectations, and they're watching their advertisement prices weaken each quarter.
Why Facebook is Gaining Ground ?
All the big guns have found adapting to a mobile world more than a little challenging, but Facebook has finally gained some ground, and that has made all the difference. New mobile formats like newsfeed ads, which provide marketing messages smack dab in the middle of a user's feed, have shown massive ROIs and success rates for advertisers.
Google Helps users for just showing these ads but people only see them and they don't click them.Google always tell to show most relevant ads with google adsense and google adwords but they hardly show these related ads on these pages.
On the other hand facebook shows sponsor pages for every user.As we also know all the world is present on facebook and when people see these sponsered pages they generally click them as a like and get the info about that advertisement.
Thats why advertisers are more happy to be a part of facebook advertising because it brings their money with total worth.
So google ,do some better than Facebook.

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